About

OUR STORY

Aleez, Founder

Hey! Aleez here, founder of Open Up Energy and an 18-year-old high school student. As a modern-day teenager, I understand the daily pressures and challenges we face. Between school, sports, workouts, late-night study sessions, and chasing our goals, we often reach for energy drinks to give us that much-needed boost. Energy drinks have gone from being an occasional treat to a daily essential.

But most drinks out there leave us feeling jittery, bloated, or drained, or worse, they taste awful. I realized that while these drinks might help in the short term, they weren’t doing me any favors in the long run. I kept asking myself, “Do I compromise my performance or my health?” That wasn’t a choice I wanted to make. So, I asked again: “Why isn’t there a clean energy drink that doesn’t harm your health but actually supports it and tastes great too?” Not a crazy ask, right? But I couldn’t find anything that truly delivered. That’s what inspired the Open Up mission: to create energy drinks that taste good, feel good, and are made with genuinely high quality, clean ingredients.

From the very beginning, I wasn’t alone. Two powerhouse women my co-founders and biggest inspirations joined me. My mom, Nilima, is the creative mind who shapes the brand, the vibe, and the culture that make Open Up feel like more than a drink. My aunt, Reshma, the strategist and visionary who sees the big picture, builds the roadmap, and knows how to turn sparks into movements. Their presence was fitting, since they were always warning me to stay away from those nasty energy drinks out there. After working with our mixologist, we choose to add pre and probiotics to support gut health. We also dug into why typical energy drinks cause energy crashes and found the culprit: high doses of synthetic sugars. To solve this, we added yerba mate for steady, sustained energy and monk fruit as a real, clean, all-natural sweetener.

For us at Open Up, it’s not just about creating a drink; it’s about creating an experience that connects to your aura. We wanted something that matches your vibe, boosts your spirit, and delivers what we call “Big Aura Energy.” From opening up the can to the very last sip, it’s designed to be fun, flavorful, and memorable, an energy you can feel inside and out.

So, here’s my invitation: join us, feel the vibe, and Open Up to (Big Aura Energy).

Reshma and Nilima, Founder

OPEN UP FOR A CAUSE

Open up possibilities!

Life’s moving fast

Open Up is here to give energy to the conversations that change everything. We want young people to open up, talk honestly, and lift each other higher. With 5% of all profits funding youth mental health, we’re fuelling more than energy; we’re fuelling change

According to the recent Centres for Disease Control and Prevention 36.2% of U.S. young adults aged 18–25 report experiencing a mental illness each year, the highest rate among all adult age groups. Depression rates surged by 60% over the past decade among adolescents and adults aged 12+

Open Up for Better Environment

Open up possibilities!

Life’s moving fast

At OpenUp Energy, environmental sustainability is a huge priority for us. That’s why we package our drinks in 100% recyclable aluminum cans, helping reduce single-use waste and supporting a circular economy. Every can you recycle can come back as a new one; protecting the planet, one sip at a time.